SurveyMonkey meddelar idag att de har köpt Usabilla, ett holländskt företag, för 745 miljoner kronor.
Usabilla filled in a missing piece in its survey toolkit. A key product that we identified that we really wanted to add to the portfolio, which is really adjacent to our VOC (voice of the customer) solution is a website feedback collector helping people on the web or on mobile apps really understand what users are doing on their site, säger Zander Lurie som är vd på SurveyMonkey till Techcrunch.
If you compare us to the SurveyMonkey enterprise solution where you create surveys that you need to send out via social media or email, our software sits on a website and instantly provides feedback, kompletterar Usabilla vd Marc van Agteren.
Med köpet av Usabilla får SurveyMonkey inte bara nya verktyg utan även en bättre position i Europa. Kontoret i Amsterdam blir SurveyMonkeys största inom EU.