Tjänsten kan identifiera olika personlighetstyper inom ett utvalt segment baserat på deras beteenden och intressen.
“By adding AI-powered Audience Segmentation to our platform, we are turning data into productivity. Marketers are pulling in audience data from multiple sources like social, web and their own e-commerce, but combining it to identify audience personas is a real challenge,” förklarar Yuval Ben-Itzhak från Socialbakers.
Förutom det berättar Yuval “not only identify the personas of their current audience, but look one step further, at the consumers who have some affinity with their product but haven’t yet engaged with their content.”
Renault har börjat testa tjänsten.