Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.
But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content.
The following chart, created by Statista, breaks down the primary types of content posed by Facebook brand pages. Socialbakers compiled the data from 1.3 million posts from more than 30,000 brands.
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