Rebel & Bird hjälper Yoga Girl att samla kraften

Yoga star Rachel Brathen, also known as Yoga Girl, has 2.1 million followers on Instagram . Now her community has got a new common digital platform where they can gather on their own terms.

It was Rebel & Bird who was commissioned to create a flexible and scalable platform that Rachel Brathen and her various Yoga Girl brands could gather.

The work must have started with analyzing the existing network of digital channels and then developing a new platform strategy. The theoretical solution should have been tested against people in the community to see if we had a Product Market Fit (PMF) for the platform. Based on the strategy, a Minimum Viable Product (MVP) was introduced, which has now been launched, writes MKSE .

Here you can see the work.