Konsult och revisionsbolaget PWC har publicerat sin årliga rapport över marknaden för media och nöje. Intressant läsning.
Kartläggningen som berör över 50 länder, varav Sverige är en av dessa, har analyserat media och nöjesbranschen. Vad trendar, vad går sämre och hur ser framtiden ut – är frågor som besvaras av rapporten.
Summeringen av rapporten är att reklaminvesteringarna öka med omkring tio procent årligen till 2022 och då vara uppe i nära 27 miljarder kronor. Marknaden rör sig framåt och medier förflyttar allt mer av sina intäkter till det digitala.
Här är några punkter från rapporten som du finner i sin helhet här:
- The last 12 months have been marked by streaming services, TV companies and social networks competing simultaneously over both conventional sports and e-sports rights; TV companies, telcos, tech companies, OTT operators and movie studios competing to provide TV content; radio stations, podcast companies and streaming services competing to provide radio and podcast content; Google, iHeartMedia and ad tech companies competing to provide digital OOH services; news publishers transforming into media companies by hiring VR teams and video experts; and even automobile manufacturers and radio providers working hand in hand.
- Decision-makers need data of unprecedented detail and granularity to navigate this world and inform their business plans.
- In 2018, mobile Internet advertising spend is poised to outweigh that of wired for the first time, and in 2020, data consumed on smartphones will exceed data consumed on fixed broadband.
- The most disruptive, forward-thinking companies are striving to create an integrated ecosystem suited to a consumer-driven dynamic – one in which social media and e-commerce are interlinked with the entertainment experience itself.
- As big tech competes ever more fiercely in the entertainment and media spaces that have the most promising digital revenue prospects, such as OTT video and music streaming, new fronts continue to appear – including artificial intelligence, smart home services and virtual assistants.
- Total global E&M revenue will see a 4.4% CAGR rise over the five year forecast period through 2022, reaching US$2.4 trillion in that year, from US$1.9 trillion in 2017. This is marginally up on last year’s predictions of a 4.2% CAGR, but is predicated on renewed bullishness in worldwide Internet access spend.
- Digital revenue will continue to make up more and more of the industry’s income, accounting for more than 50% in 2018.
- The story behind these global figures is an accumulation of near-infinite microstories – a dizzying array of different trends at the country and segment levels.