Men en skön röst läser IKEA upp innehållet ur katalogen. Allt för att få dig att slappna av och somna. Bokhyllan Billy, soffbordet Lövet … Zzzzz
Smart kampanj från IKEA som skojar till det med sin egna katalog tycker vi. Podden fungerar riktigt bra. Somnade efter bara några minuter.
Så här skriver IKEA på Spotify om sin podcast:
IKEA understands that sleep is important to living a better everyday life. As experts in life at home, we want to inspire Australians to create an ideal and healthy sleep environment so they can feel refreshed and recharged to get ready for the day ahead. We want to help you sleep well, so you can wake up and get ready for life. Throughout this podcast you’ll hear many names of IKEA furniture as we work through the IKEA catalogue, starting at the bedroom section and ending in the bathroom. So lay back, close your eyes and leave your day behind as we take you on a journey through the sounds of the IKEA catalogue for Australia, 2019. IKEA Sleep Podcast narrated by male, IKEA co-worker.