Amerikanska annonshanteringssystemet Yieldex har öppnat kontor i London och utsett veteranerna Mark Williams och Nigel Edmund-Jones att rivstarta den europeiska satsningen.
Yieldex levererar annonsprognoser, kostnadsanalyser samt ger annonsköpare och säljare möjligheten att ansluta sig till företagets plattform för att köpa och sälja riktad inventering.
Yieldex CEO Andy Nibley kommenterar “Our business in Europe has grown steadily for the past few years, and the time is right for a more formal presence. Mark and Nigel have the perfect mix of sales experience on both the advertiser and publisher side to lead our growing EU team.”
Här berättar Yieldex om sin verksamhet: “Yieldex created the first comprehensive, cross-channel revenue and inventory management platform for digital publishers. Our mission is to help publishers fully monetize their inventory. As a big data pioneer, we developed a business intelligence platform that integrates across all major technologies (display, video, mobile), providing a single, unified view of all of a publisher’s inventory. Yieldex’s platform accurately forecasts, plans, manages and prices inventory across all revenue channels.”