Ipsos har nu genomfört hela köpet av de fyra delarna i GfKs verksamhet. Custom Business Research -Customer Experience, Experience Innovation, Health, och Public Affairs.
Ipsos fick öppna upp stora plånboken och köpa de fyra delarna av GfK för 105 miljoner euro.
“With this transaction, about 1,000 strong managers and committed professionals are joining Ipsos. With them and our 16,500 employees, Ipsos furthers its goal to implement the Total Understanding Project, a growth plan as close as possible to clients’ needs, and to make the Ipsos brand synonymous with excellence in providing a better understanding of society, markets and people,” kommenterar Ipsos grundare och vd, Didier Truchot, affären.