Svenska researchbolaget Nepa har fått globala klädjätten GANT som kund för att driva deras varumärkestracking på alla marknader.
We chose Nepa as a brand insight partner after doing a study with them where they really showed their skills in understanding our brand and our opportunities. Since this is a global assignment, the collaboration will be an important component in our strategy going forward since our brand’s strength is of highest priority for us.” said Eleonore Säll, Executive Vice President of Global Brand at GANT.
P-O Westerlund som nyligen ersatte Fredrik Östgren som VD tillägger:
GANT is an iconic brand and we are absolutely thrilled to be working with them with what we do best, brand tracking and advisory on multiple markets as a fundament for effective building of brand and business.