För att nå ut och studera den svårflörtade millenium-generationen har Ungdomsbarometern valt Confirmit Horizon som plattform.
Ungdomsbarometern studerar och kartlägger beteenden, attityder och annat bland 15-30 åringar.
“The youth market is the most difficult demographic for market researchers to reach, and one which agencies struggle to engage with. It is easy to make sweeping generalisations about ‘millennials’ but they are a smart and complex group, and using standardised research practices doesn’t work here,” kommenterar Ulrik Simonsson valet av plattform.
