Tanken bakom ett nytt Partner Program för Audience Engagement är att marknadsförare ska få hjälp att välja ut målgrupper på LinkedIn, som har idag 645 miljoner medlemmar.
För att få hjälp med detta har LinkedIn samarbete med Amobee, Annalect, Hootsuite, Ogilvy och Sprinklr.
Varje samarbetspartner kommer att få access till LinkedIns API som gör det möjligt att ta fram målgrupper och nå ut till dem med annonsering.
Each will be integrated with the LinkedIn Audience Engagement API to enable customers and clients to discover new audiences. It also should help them better understand the types of content those audiences engage with and see how the content performs against industry benchmarks, förklarar LinkedIn på sin blogg.
Här nedan förklarar man i korthet vad Audience discovery, Content recommendation och Industry benchmark innebär:
- Audience discovery. Our integration partners enable you to discover new audiences who have high engagement with topics and articles related to your industry. This also helps you discover new groups you can engage with for your next marketing campaign.
- Content recommendations. We’ve also made it easier to discover trending topics and content that your key audiences are engaging with. These insights can help inform your content marketing strategy, helping you know what to post (and whom to target) on LinkedIn.
- Industry benchmarking. Sometimes it’s helpful to know how your content is performing against others in your industry. Now you can better understand the kinds of content your competitors are posting and how their engagement compares against your own. These insights can help optimize your targeting and content strategy.