JÄTTENYHET: Google är numera Alphabet

I skymundan har sökjätten Google ändrat skepnad och ingår numera i ett ännu större bolag som grundarna Sergei Bin och Larry Page skapat. Det nya moderskeppet heter Alphabet. All verksamhet som tidigare ingick i Google blir nu Alphabet.

Google är Google och Youtube är Youtube. Det är svårt att fånga alla Googles verksamheter under varumärket Google, som vi alla vet fokuserar på Sök. För att slippa bråka om vad Google står för har grundarna av Google skapat ett nytt företag där Google nu ingår som en större del. Det nya bolaget heter Alphabet.

Google kommer att byta namn på börsen till Alphabet. Alla aktier som innehas i Google kommer att till lika delar innehas i Alphabet. De nya namnen på börsen blir GOOGL och GOOG.

Det här är ett smart drag av Google som låst sig vid sin första vision. Med Alphabet kan företaget öppna upp och ge sig in i nya affärsområden.

Ett problem bara är att domänen alphabet.com är redan tagen. Därför har de valt den udda domänen abc.xyz. Ja, alla andra varianter av domännamnet alphabet är tagna de med. Vi har kollat.

Det finns även en dold länk på sidan där man kan läsa om lanseringen av Alphabet. Du hittar den dolda länken efter meningen “Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort.” Den dolda länken leder till denna sida http://www.hooli.xyz som handlar om X lab och hur de tänker utveckla den delen.

Här kan du läsa grundarnas förklaring om Alphabet:

“As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have.

We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped there. We are still trying to do things other people think are crazy but we are super excited about.

We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.

Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.

Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.

Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.

Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.

> Läs hela brevet här