Idag lanserar Instagram deras senaste annonstjänst på den svenska marknaden. Först ut är Volvo, Fritidsresor och SAS.
Så här skriver Instagram:
“Instagram will launch Self service, which means that ads on Instagram will now be available for all businesses in Sweden. Before it has only been available to a few selected companies in a few markets but as of today, advertisers both large and small can run campaigns on Instagram.
For the Swedish market Instagram also launches a new ad format called “Marquee”, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches.”
Statistik från Instagram:
More than 400 million monthly actives (previously 300M)
More than 75% of community outside of the US (previously 70%)
More than 40 billion photos shared (previously 30B)
3.5 billion likes per day (previously 2.5B)
80M photos shared per day, on average (previously 70M)