Idag befinner vi oss på Hilton Slussen och bevakar konferensen Digital Dimensons som arrangeras av världsorganisationen ESOMAR (European Society of Opinion and Market Research). Om du inte fick gå på konferensen för att chefen din var snål eller för att du helt enkelt inte kunde komma loss från jobbet ska du besöka oss idag och låta dig bli inspirerad. Mer information om konferensen får du om du klickar på bannern till höger. Du kan även följa hela konferensen live om du klickar på denna länk.
Här nedan följer dagens program:
09:00 – 09:05 Opening
Adam Phillips, ESOMAR Professional Standards Committee Chair
09:05 – 09:10 Welcome Pär Rahm, ESOMAR Representative for Sweden
09:10 – 09:25 Introduction to programme and opening keynote Jon Puleston, Programme Committee Chair
09:25 – 09:55 Opening keynote speaker The People Side of Innovation Stefan Lindegaard, Author and Strategic Advisor, 15inno, Denmark
09:55 – 10:10 Firestarter Context Hacks and Emotional Packs Researching real decisions in a post-Kahneman World Tom Ewing, BrainJuicer, UK
10:10 – 10:30 Opening your Mind A reappraisal of the open-ended question Alexander Wheatley, GMI, UK
ONLINE RESEARCH DIMENSION
11:10 – 11:15 Introduction by session chair Joseph Blechman, AOL, USA
11:15 – 11:35 Conducting Global Online Qualitative Research Best practices, innovations and trends Janet Ziffer, Kimberly-Clark, USA Michael Mabey, SKIM, USA
11:35 – 11:55 Facebook Digital Dimensions Understanding the role of mobile and social in the consumer shopping experience Jayne Dow, Firefly Millward Brown, USA Juliana Smith Holterhaus, Lumi, USA Marion Beaufrere, Facebook, UK
11:55 – 12:15 Research 360: A journey through time and research John Humphrey, Kimberly Clark Europe, UK Joost Poolman Simons, Ipsos, UK
12:15 – 12:30 Discussion
12:30 – 13:40 Lunch
SOCIAL MEDIA DIMENSION
13:40 – 13:45 Introduction by session chair Håkan Ozan, Uppsala University, Sweden
13:45 – 14:00 Firestarter The Social Media World Tour! Pavel Marceux, Euromonitor International, UK
14:00 – 14:20 I Will Tell You What They Want, What They Really Really Want Discovering new product development opportunities via social media Annie Pettit, Peanut Labs, Canada
14:20 – 14:40 Decomposing Pinterest Virality An analysis of the drivers of content reach Dave Choate, Starcom, USA
14:40 – 14:50 Discussion
14:50 – 15:00 Foundation for the Future Gunilla Broadbent, President, ESOMAR Foundation
15:00 – 15:20 DIGITAL LABS CIRCUIT Join us @ the Digital Labs outside the auditorium for a hands-on digital experience with the latest technologies.
15:20 – 15:40 Networking break
15:40 – 15:50 Introduction by session chair Jerome Sopoçko, Askia Group, France
GUEST SPEAKER: CROSS-INDUSTRY UPDATE
15:50 – 16:10 Guest speaker The IPA SocialWorks Project Measuring the power of social media Fran Cassidy, Cassidy Media Partnership, UK
SEARCH ENGINE OPTIMIZATION (SEO) CAPSULE
16:10 – 16:30 Extracting Consumer Insights from Search Engine Queries Predictive and non-verbal consumer insights Benjamin Saulnier, KOS Research, France Nicolas Chollet, Clustaar, France
USER EXPERIENCE (UX) CAPSULE
16:30 – 16:50 How to Measure User Experience …and to calculate its ROI Raimund Wildner, GfK, Germany Tim Bosenick, GfK, Germany