Jobbnätverket LinkedIn kommer att visa sin första reklamfilm nu på söndag. Men en astronaut i fokus ska budskapet “You’re Closer Than You Think” visas i TV-rutan under Oscarsgalan.
Reklamfilmen kommer att visas under Oscarsgalan på söndag som är den 88:e upplagan.
Kampanjen går under namnet “You’re Closer Than You Think” och ska visa kraften i LinkedIns plattform att hjälpa alla att nå sin potential.
“We saw the astronaut as a universal symbol of the dream job and anchoring the campaign around that story would bring it to life,” berättar Nick Bartle som är VP-marketing om reklamfilmen.
‘You’re Closer Than You Think’ is LinkedIn’s first-ever integrated marketing campaign and TV spot that’s inspired by LinkedIn’s vision to create economic opportunity for the global workforce,” Mr. Bartle said. “We want this to permeate in everything we do, including helping our members find jobs, learn from influential people, build their professional brand and connect with people who can make a difference in their path,” förklarar Nick Bartle.