IAB Europe har utsett alla vinnare i alla kategorier, som är många, för Mixx Awards. Vinnarna utsågs under konferensen Interact 2019 som arrangerades i Warsawa, Polen.
I den här artikeln tar vi fokus på just Mixx Awards. För Research Awards ska du klicka här.
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe and the contribution they have made to the development of the digital advertising industry. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends, skriver IAB Europe.
Här nedan följer alla vinnare i bokstavsordning – efter kategori. Scrolla för att komma till Sök och Sociala medier.
GRAND PRIX
LDV United – Dare To Sponsor
BRAND ADVERTISING CAMPAIGN
Mindshare – Lipton – Silence Ad Break
BRANDED CONTENT
Mindshare – Men Do Apologise TV Integration
CAMPAIGN EFFECTIVENESS
Havas Denmark – ALDI Creating retail-traffic through intelligent GPS data customer mapping
DIRECT RESPONSE / LEAD GENERATION CAMPAIGN
Initiative / Reprise – Orange Finance tracks full consumer journey
EFFECTIVE USE OF DATA
Mindshare Poland – CASTORAMA INSPIRES
INTEGRATED ADVERTISING
LDV United – Dare To Sponsor
NATIVE ADVERTISING
MediaCom – Akbank Jazz Festival | Adaptive Jazz Radio Campaign
PROGRAMMATIC ADVERTISING
BMW – BMW 4 Series Addressable TV – Borusan Otomotiv
RESPONSIVE DISPLAY ADVERTISING
MediaCom Switzerland – Audi e-tron launch campaign e-Hub
SEARCH ADVERTISING
Hype – Turn Your Searches Into Trees
SOCIAL MEDIA
Mindshare – Get Artsy With Polo!
VIDEO ADVERTISING
OMD – Doritos Cool & Hot
VIRTUAL AND AUGMENTED REALITY
Mindshare – Red Line
Om du vill se alla som vann silver och brons ska du klicka här för den fullständiga listan.
