Google söker efter en Research Manager som ska jobba med de nordiska länderna. Personen kommer att ingå i teamet Insight och hjälpa till att implementera Googles undersökningsvision. Om du känner för ett nytt jobb med nya utmaningar efter semestern ska du läsa den här artikeln.
Tidigare Research Manager Carsten Andreasen har blivit Head of Market Insights Nordics och söker nu efter en ny kollega som ska axla rollen tillsammans med honom och driva Research Nordics mot nya höjder.
As a Research Manager on the Market Insights team, you develop and implement Google’s marketing research vision. This research will inform future marketing strategy and help businesses to make the most of the web. You understand consumers, have analytical horsepower and business judgment and define and prioritize research projects that illustrate and support the impact of advertising and media. You have experience drafting surveys, constructing marketing tests and driving the design and implementation of quantitative and qualitative studies. You support research stakeholders from sales, marketing and product teams, as well as manage relationships with external research agencies.
The Research Manager will be a research professional responsible for developing a scalable market research strategy for Google, working within a team developing and executing research to help support advertising sales efforts efforts across Denmark, Sweden, Norway and Finland. You will be focused on equipping the sales organizations with data-driven insights that demonstrate the value of Google’s advertising platforms. Given the expansive range of internal and external constituencies, you should be comfortable working, communicating and presenting at all levels, both internally and externally, with customers and colleagues and on an international level. You have excellent consumer insight, marketing effectiveness and audience measurement knowledge, and are well connected with research agencies and/or media agencies in the region. You will be comfortable developing and implementing the research vision and strategies related to Google’s media and advertising solutions in the Nordics. This role reports to the Head of Market Insights Nordics, who is based in Copenhagen.
Responsibilities
Demonstrate the value of Google Media Properties (Google AdWords, YouTube, Google Display Network, etc) to advertising partners and clients via the execution of innovative, unique, and compelling research studies.
Construct marketing tests, draft surveys, and/or utilize third-party research services to provide marketers and agencies with valuable insights for their marketing plans.
Drive the design and implementation of quantitative and qualitative studies to address existing business issues across other divisions of the company (e.g. marketing/product).
Develop business-relevant conclusions from studies and effectively communicate them to board level audience.
Determine return on investment of research initiatives.
Minimum qualifications
BA/BS degree or equivalent practical experience.
Preferred qualifications
Experience of local market research with strong customer-facing, consultative and communication expertise.
Experience in consumer insights, audience measurement and advertising effectiveness research (incl. online advertising) and expertise with a wide variety of methodologies.
Advanced degree in related field with a quantitative emphasis.
Strong leadership attitude, including proven project management skills, preferably including multi-country projects.
Deep interest in online advertising, digital media consumption patterns and branding measurement.
Fluency in English and one of the following languages: Norwegian, Swedish or Danish.
Area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.