Om man kombinerar research med nya metoder som dataanalys har marknaden ökat till 76 miljarder dollar förra året jämfört med 71,5 miljarder året innan.
Här är de största marknaderna:
Market Turnover ($m) % of global mrkt
US 20,230 44
UK 6,498 14
Germany 2,766 6
France 2,362 5
China 1,965 5
“Despite forecasts that the research profession is in decline, this year’s Global Market Research report shows that our industry continued to grow in 2017, albeit a little more slowly. Promisingly, we see growth both from within the traditionally defined research sector, but also from the newer, expanded definition of our industry – continued evidence that the demand for actionable, evidence-based data and insight remains strong,” kommenterar Finn Raben från Esomar.