Facebook rullar nu ut en flik märkt Shopping i sin mobilapp. Med den tänker Facebook locka till sig e-handlarna och ta kontroll över användarflödet.
När du klickar in dig på fliken kommer du se utvalda produkter baserat på din profil. Facebook satsar din användardata i ett försök att behålla dig i appen så att du inte ska söka dig vidare till andra e-handelsplatser. Med en sökfunktion samt produktbilder från flera olika e-handlare ska du nu helt enkelt kunna göra dina val via Facebook.
Facebook ska göra e-handlarna beroende av sin plattform som har konsumenter, insikter och högre konverteringar.
“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” förklarar Facebook.
Förutom att kunna scrolla igenom produktbilder kan du även klicka på dem för att få mer information och se andra produkter från e-handlaren utan att behöva lämna appen.
I skrivande stund är det endast ett fåtal e-handlare som valts ut men vi lär nog se denna funktion rullas ut snabbt. Intresserade e-handlare ska ha Facebook Product Pages aktiverat.
Här kan du läsa Facebooks förklaring:
Facebook are now announcing an improvement on ad experiences to enable more seamless shopping. One way of doing this is with Canvas: a new native way to browse from ads.
Today people are coming to Facebook, not only to connect with friends and family but also to connect with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.
This behavior – that’s already happening on Facebook – provides a chance to make peoples and marketers’ experiences better. The aim is to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales.
Some of Facebooks efforts are fully launched and are already creating value for people and businesses; others are in early test phases. Canvas is one of them.
Canvas: A new native way to browse from ads
When people click on products from ads in their News Feed, the mobile websites they’re directed to often take a while to load and aren’t optimized, increasing the chance that people will drop off.
That’s why we’re testing a new ad experience called Canvas that helps businesses drive any advertising objective, from brand building to driving sales. We’ve been testing Canvas with a number of businesses since we first unveiled this in June. Over the coming weeks we’ll begin testing a new experience on Canvas. After clicking on an ad, people will see a fast-loading, full-screen experience where they can browse through a variety of products, before going to the retailer’s website to purchase.