TAG har nu förnyat comScores DAAP (Validated Digital Advertising Assurance Provider) och deras TAG Certified Against Fraud Seal. Så dags att öppna champagnen hos comScore.
TAG (Trustworthy Accountability Group) grundades för tre år sen av IAB (Interactive Advertising Bureau, ANA (Association of National Advertisers) och AAAA (American Association of Advertising Agencies) för att eliminera bedrägeribrott inom annonsbranschen.
Steve Ahlberg, vice vd på comScore berättar stolt: “Our renewed certification as a Validated DAAP and new Certified Against Fraud Seal highlight our ongoing commitment to increase advertisers’ confidence in digital platforms. comScore has long been a pioneer in brand safety and IVT detection solutions that enable our clients to buy and sell trusted media and create a more transparent marketplace”.