Ett rykte på stan säger att antalet reklamblockerar minskar. Att fler och fler svenskar väljer att stänga av sina reklamblockerare för att titta på annonserna. Vi frågade Ben Williams som är ansvarig på Adblock Plus.
Läs också: Ben Williams från AdBlock Plus berättar varför man blockerar annonser
There are rumours in Sweden that the number of Adblock users have dropped-off. Is this true?
“There are over 100 million active devices running Adblock Plus, and we haven’t seen a drop-off recently. However, on a per-country basis, we’ve long predicted that numbers would level off between a quarter and thirty percent usage.
The thing to keep in mind is that these are almost exclusively desktop users. In the Apac region it’s opposite: mobile ad blockers dwarf desktop users. I would ecpect this trend to reach Europe and North America as people discover they can block ads on their phones and as the offerings for mobile blocking improve”, svarar Ben Williams från Adblock Plus.