Annonsplattformen för onlinevideo SpotX och molnbaserade streamingföretaget Switch Media går ihopför att skapa AdEase, som ska göra livet enklare för alla som jobbar med rörlig bild.
Partnerskapet tillåter tv-bolag som arbetar med SpotX att använda Switch Medias AdEase som förbättrar användarens upplevelse och ökar engagemang genom att erbjuda en videosändning utan buffring under live-tv och video on demand, som i sin tur ska leda till att färre blockerar reklamen.
“Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging – especially from a user experience, accuracy and scalability viewpoint; using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads,” berättar Mark Wilson på Switch Media.
Mark Wilson fortsätter: “This partnership means our broadcast clients already using our AdEase product can, at any stage, decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.
Christopher Blok på SpotX berättar: “Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media, a product fit for the total video universe.”