Keymetrics

Facebook ändrar i sin räknesnurra för organiska sidvisningar

För att bättra synkronisera hur man räknar annonsvisningar har Facebook nu ändrat om i hur organiska sidvisningar räknas.

Här förklarar Facebook:

We previously announced this change, and starting Monday, we will update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.

We know some marketers may rely on the previous metric for their own reporting, so over the next few months we will continue to provide the old reach metric alongside the new one in the Page Insights overview section and in the Page Insights API and export.

På Dagensanalys.se skriver vi för alla som jobbar med digitala medier och digital marknadsföring. Vi plockar upp trender, skriver om nyheter och delar våra tips och idéer. Häng med genom att läsa Dagensanalys.se!

RELATERADE NYHEER
Taboola och Outbrain ska ta sig an Facebook