Keymetrics

The Local har hamnat på kortlistan för Native Advertising Awards

Kampanjen ”A Woman’s Place” som producerats av The Locals egna in-house Creative Studio har lett till 9,6 miljoner sociala interaktioner. För bedriften och kampanjen har The Local hamnat på kortlistan för Native Awards.

Här berättar The Local mer:

”The Local has been shortlisted in the ’Best Use of Online Media’ category in the Native Advertising Awards 2018 for its work on the ongoing initiative ’A Woman’s Place’.

Run in partnership with Stockholm’s inbound investment agency Invest Stockholm, the multi-channel ’A Woman’s Place’ initiative features a series of articles and podcasts produced by The Local’s in-house Creative Studio. Each piece of native content promotes Stockholm as a gender equal city where women can achieve their professional and personal potential.

”The time is right for an initiative like this,” says The Local’s Commercial Editor Sophie Miskiw. ”In the wake of #MeToo, Invest Stockholm wanted to show that efforts are taking place in the city to make it a more equal place for both men and women. We’ve used real stories to illustrate these efforts and share them with an international audience.”

Since launching the initiative on March 8th, 2018 (International Women’s Day), The Local’s Creative Studio has produced three articles and seven podcasts which have generated over 9.6 million social impressions.”

På kortlistan finner vi även CNN och 24sata. Native Advertising Awards går av stapeln i Berlin den 6e november.

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